Project Questionnaire

Client Details

Client Name

Department

College

Phone

Website

Index code to charge

What is your budget

When do you need the printed piece or file in hand?

Is this a hard date?

Project Details

What can you tell us about your college/department/group? What the focus, product or service for this project?

What sets you apart from your competitors?

Who is your target audience? Describe the characteristics of that demographic or group.

Use 5 terms to describe your college/department/group personality. Be specific!

Use 5 terms to describe what your college/department/group personality is NOT.

What solutions does your college/department/group offer to your target audience? Think in terms of both features (what you offer) and benefits (what they get).

What are your goals for this creative project?

What is the one big idea that you want your audience to know from this project?

Who are the decision makers on this project? What staff will be involved? What are their roles?

What is the turnaround time for making a decision?

In order to better understand your style preferences, please share 5 logo/brands/projects that you like.

Are there any restrictions to consider?

Will the project be produced in different mediums? (print, video, web, social media,)